SEO COURSE ROADMAP

12-Week SEO Learning Plan

A practical 3-month sequence from foundations to technical audits, content, Local SEO, AI/AEO/GEO workflows and a final project.

Week 1

SEO Foundations

How crawling, rendering and indexing work
Search intent and page purpose
SEO terminology and workflow basics
Set up practice website / project sheet

Week 2

Keyword Research & Mapping

Primary, secondary and long-tail research
Commercial vs informational intent
Competitor gap review
Map keywords to existing or required pages

Week 3

On-Page SEO

Title and meta writing
H1/H2 structure
Content optimization without stuffing
Internal links and anchor context

Week 4

Technical SEO I

Robots.txt and XML sitemaps
Status codes and redirects
Canonicals
Crawl/indexation checks

Week 5

Technical SEO II

Core Web Vitals basics
Mobile and rendering checks
Structured data concepts
Developer-friendly audit tasks

Week 6

SEO Content Strategy

Service-supporting topics
Entity and topical coverage
Content briefs
Refresh vs consolidate vs new-page decisions

Week 7

Local SEO

Google Business Profile fundamentals
Local keyword mapping
Location pages
Reviews, citations and local tracking

Week 8

Authority & Link Building

Link quality concepts
Prospecting and outreach
Digital PR basics
Avoiding spammy schemes and bad anchors

Week 9

Search Console & Analytics

Queries, pages and CTR context
Indexing reports
GA4 landing-page analysis
Build a useful monthly report

Week 10

AI, AEO & GEO Workflows

AI-assisted research with verification
Direct-answer content
Entity clarity
Human QA and source checks

Week 11

SEO Planning & Prioritization

Audit to 30/60/90-day roadmap
Content and developer task writing
Estimate impact vs effort
Client/team communication

Week 12

Live Project & Portfolio

Complete mini audit
Keyword-to-page map
Optimization recommendations
Final report and portfolio-ready documentation

Important

The exact order, class duration and exercises can change by batch. This roadmap shows the intended learning progression, not a job or ranking guarantee.

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