Research Paid Search Demand
Identify commercial keywords, understand search intent, estimate competition and group terms into practical campaign structures.
Google Ads Expert Course • Online PPC Training
Google Ads & PPC Mastery Course Online in India
Build practical paid advertising skills from campaign setup to conversion tracking, optimization and profitability. Train on Google Search Ads, Performance Max, GA4, GTM, CPA, ROAS and real campaign workflows.
Google Search Ads
Performance Max
Keyword & Competitor Research
GA4 + Google Tag Manager
Conversion Tracking
CPA, ROAS & PPC Profitability
Campaign Optimization
Practical Project Work
Beginner → Advanced
Online Live Training
Students • Freelancers • Professionals • Business Owners
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Tell us where you are starting from and what you want to achieve with Google Ads.
Google Ad Expert Course
Go Beyond “How to Create an Ad” and Understand How PPC Actually Works
This Google Ads training course is built for people who want practical command over paid search. The learning flow starts with advertising economics and account foundations, then moves into campaign creation, tracking, optimization and reporting.
You will understand how a keyword becomes a search, how that search becomes a click, how the click becomes a lead or sale, and how the complete funnel affects CPA, customer acquisition cost and profitability.
The goal is to help you think like a campaign manager rather than someone who only knows where the buttons are inside Google Ads.
- Build campaign structures
- Research high-intent keywords
- Create search ads and assets
- Use negative keywords correctly
- Plan budgets and bidding
- Track forms, calls and purchases
- Read GA4 and Google Ads data
- Analyze CPC, CPL, CPA and ROAS
- Optimize search terms and spend
- Create client-ready PPC reports
Pay Per Click PPC Training Course
What You Will Be Able to Do After the Training
The curriculum connects platform skills with campaign logic, measurement and business outcomes.
Build Google Search Campaigns
Create campaigns, ad groups, responsive search ads, assets, match-type strategy, negatives, budgets and targeting.
Work With Performance Max
Understand where Performance Max fits, how assets and conversion signals matter, and how to evaluate results without treating automation as a black box.
Set Up Conversion Measurement
Understand Google Ads conversions, GA4 events and Google Tag Manager workflows for forms, calls, purchases and meaningful actions.
Optimize PPC Campaigns
Review search terms, CPC, CTR, conversion rate, CPA, budget, bidding and lead quality to decide what should change next.
Report Like a PPC Specialist
Build performance summaries around spend, conversions, CPA, value, ROAS, trends, problems, experiments and next actions.
12-Week PPC Mastery Roadmap
Google Ads Training Course Curriculum
A structured path from PPC foundations to campaign management, analytics and optimization. Each module should be reinforced with assignments and practice.
Week 1PPC Fundamentals & Advertising Economics
- How PPC advertising works
- Search intent and auction basics
- Clicks, leads, sales and conversion value
- CPC, CTR, CPL, CPA, CAC, ROAS and ROI
- Building a simple PPC profitability model
Week 2Google Ads Account Structure & Keyword Research
- Account, campaign and ad group structure
- Keyword Planner and practical research
- Commercial intent and keyword grouping
- Match types and negative keywords
- Competitor and SERP review
Week 3Google Search Ads Campaign Build
- Search campaign settings
- Locations, language and schedules
- Ad groups and keyword deployment
- Responsive Search Ads
- Assets, calls to action and relevance
Week 4Bidding, Budgets & Quality
- Manual vs automated bidding concepts
- Maximize Clicks, Maximize Conversions and value-based goals
- Target CPA and Target ROAS concepts
- Budget allocation and pacing
- Ad Rank, relevance and landing-page experience