FREE 2026 RESOURCE
25-Point Digital Growth Audit Checklist
Use this checklist to review the foundations that connect SEO, paid media, website experience, conversion and analytics.
SEO & Crawl
SEO & Crawl Checks
- Important service pages return 200 status
- Robots.txt does not block important pages or assets
- XML sitemap contains canonical indexable URLs
- Core pages have unique titles and clear H1 headings
- Internal links connect services, local pages and supporting content
Search Intent & Content
Search Intent & Content Checks
- Each core service has a clear target intent
- Pages answer real customer questions without keyword stuffing
- Location pages contain useful local context
- Blog topics support commercial pages
- Old/duplicate content is reviewed before adding more pages
Paid Media Readiness
Paid Media Readiness Checks
- Google Ads conversion actions represent meaningful leads or sales
- Search terms and negative keyword workflow are defined
- Ad message matches the landing page
- Campaign geography matches real service areas
- Budget decisions use CPA/ROAS/business context rather than clicks alone
Website & CRO
Website & CRO Checks
- Mobile text and forms are readable and usable
- Primary CTA is clear on important landing pages
- Forms ask only for information needed at the first step
- Trust, proof and service details reduce uncertainty
- Slow or unstable templates are prioritized for performance work
Analytics & Follow-up
Analytics & Follow-up Checks
- GA4/GTM events are documented and tested
- Forms, phone and WhatsApp actions are measured where relevant
- Internal/test traffic is understood
- Reports separate traffic from lead or revenue outcomes
- Each reporting cycle ends with clear next actions
Important: this checklist is a starting point. Not every website needs every tactic. Prioritize issues by business impact, affected URLs and implementation effort.
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